It is important to read this article before creating content for your content to be approved. Before starting the article, we give some information about the content that you are asked to write. We expect you to create the content in the light of the information we have provided. Authors are usually written about the title, keywords and what they need to talk about. However, in some cases, a wider scope may be given to the author.

If you see [Contains] it means we trust you
If [contains] personal development is written in the title, it means your keyword. You should add this keyword to the beginning of the title if possible and create a new title. For example, it could be Personal Development Books. Since this is your keyword, the word personal development should be included in your article according to the rules below. In addition, you should use the keyword you added in the content. You should use these words in H2 and H3 and possibly at the beginning. We give you the main keyword and you should use it more. You should distribute the side keywords that you add in the article.

In order for you to be able to publish the content you submit and earn progress, it must comply with some rules. We've included the content authoring rules below. We can say that the editorial review of the content you submit will be under the following headings.

word count
Content should be at least 1000 words. We also accept content that is over 1000 words.

Text content
It should be written in a language that is fluent and does not bore the reader. You should avoid long and complex sentences. Your sentence length should not exceed 12 words. Do not include grammatical errors and inverted sentences. (There should be an expression disorder in our last sentence)

spelling conventions
As you know, there are many people in our country who are trying to find these faults. Spelling rules are the most important factor that determines content quality.

Main topic (H1)
The main title should be written with a maximum of 45-50 characters. You can use the following tool to test title length. When using the Title tool, the | Add IIENSTITU.

Subheadings
The content must include a second heading (H2) and at least two third headings (H3).

Your keyword should be in the second title. If possible, position it at the beginning of the second heading.

Keyword usage
The keyword should be used once in the title (H1), once in the second title (H2), at least 9-10 times in the content and placed in the right places. The second and third keywords should be in H2 and H3.

Internal linking
There are 2100 (November 2019) content published at www.iienstitu.com/blog. Make sure to associate the words you use in your article with other pages of the site and link them.
Example: When we look at it as a social media strategy, we see that it is not used as a correct tool. The word social media strategy can be an internal link here. You can link an article like what is social media strategy on our site here.

Link at least 3 posts related to the post in the content you created.

Introduction, development and conclusion
Content should progress according to a plan. You must enter at least 100-150 words before the second title. Do not enter content in the form of a title under the title.

Question and answer
At the end of the article, ask and answer 3 questions that summarize this article. The question should be in one sentence and your answer should be at least three and at most five sentences.

Quoting and plagiarism
We allow short quotes, but plagiarism is against our publishing guidelines. We pass the submitted content through the plagiarism tool and we want you to know that we will not be able to publish it if there is a similarity.

Description
You must write a description for the article. Your keyword should appear once in the description section. Description can be written in bold above the title.

The keyword must appear at least once in the description and must be a maximum of 160 characters.
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